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The Cellar

The Cellar is all about balance. The platform literally balances; Music and Space, Representation and Culture, Experience and Feeling, amongst others, while still making sure everyone is having fun at the same time.

So with the logo, and as the name suggests, we wanted a wordmark that mimicked this balance of many different disciplines. We achieved this through the font used for the logo, as we were able to freely move the parts of the font until we got the desired balance we wanted.

This idea was also translated in the form of a system to reflect this trait of balance throughout the whole brand.